A / WHAT WE DO
Process automation, custom platform development and applied AI for companies that have grown faster than their systems. We do not offer a service catalogue: we design each collaboration around your business goals. These are the five lines that almost always combine within a single alliance.
THE PROBLEM · Critical processes that live in spreadsheets and in people's heads.
End-to-end business process automation: we analyse processes, tools and workflows to simplify, automate and modernise, from data capture at source through to invoicing and the final report.
THE PROBLEM · Generic software does not fit your reality.
We design and build custom web applications and platforms —not templates—, with users and roles, your own domain, transactional email, document generation and integrated billing. An architecture built to evolve over years, not to stop at its first version.
THE PROBLEM · Everyone talks about AI; few apply it with real return.
Applied artificial intelligence for your operations: we integrate language and vision models where they generate real, measurable value: fewer repetitive tasks, image analysis, better decisions. AI applied with judgement: where it adds value, not where it decorates.
THE PROBLEM · You need senior product and technology direction without hiring a full-time profile.
Technology vision, roadmap, functional specification, prioritisation, supplier management and innovation initiatives, with real executive experience.
THE PROBLEM · Software that does not evolve, dies.
We keep your platform in production, resolve incidents and improve it every month based on real feedback from your users. With full traceability of the work done.
BB / DO WE FIT?
We work with solid businesses whose operations have grown faster than their systems: established family businesses and SMEs, niche B2B businesses and companies that want to incorporate AI with real return. The most important requirement is not the sector or the size: it is the willingness to build a long-term relationship.
Let's talk about your businessCC / FREQUENTLY ASKED QUESTIONS
Off-the-shelf software makes your company adapt to how somebody else imagined the work. A custom platform is built on your actual process, with your roles and your vocabulary, and it changes when your business does. The difference shows most in the processes no catalogue product covers well: the ones living in spreadsheets and in two people’s heads.
Usually it is ready when volume has outgrown the systems: the same errors recur, information has to be hunted across several tools, and the operation depends on nobody being away. You do not need anything digitised beforehand. What you do need is a process that exists and somebody inside who knows it thoroughly.
It depends on scope, but a full cycle is measured in months, not years. The Magupell platform went from first conversation to production in about seven months, between December 2025 and July 2026, including an approved prototype, development and pre-production.
Where there is repetitive volume, or decisions that today rely on expert judgement scattered across people: image analysis, classifying and extracting information, generating documents, internal search. We integrate language and vision models only when the return is measurable. Applied AI with judgement: where it contributes, not where it decorates.
Not always. Many companies need senior product and technology judgement a few hours a month rather than a full-time salary: deciding what to build, in what order, with which suppliers and on what architecture. That is what a fractional CTO and product leadership engagement covers.
Yes. We are based in Mataró, near Barcelona, and work with companies across Spain and Europe. The model is remote, with time on site when the project calls for it, and it has never been a limitation.
A / CONVERSATION
We listen before we propose. Tell us what is holding back your growth and we will tell you, honestly, whether we can help — and whether we fit as partners.
WE WORK BEST WITH
SECURE CONNECTION · NO THIRD-PARTY SHARING · NO TRACKING COOKIES
